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Response Rate Challenge

Indian Country  2020 Census Challenge

Rules                                   Points

We challenge you to help Indian Country Count! Join the National Congress of American Indians (NCAI), the Native American Rights Fund (NARF), and the National Urban Indian Family Coalition (NUIFC) for a fun competition to get the 2020 Census count up in your tribal community.

We are challenging every tribal nation, Complete Count Committee, and organization partnering with Native communities in the 2020 Census to get the count up. The challenge is simple. Each participant will be assigned to group of others like them, where they will be judged by their efforts in the last two months of the census to get a complete count.

Challenge groups. There are three types of challenge groups: tribal, organizational, and urban. Tribal nations will be grouped by their population size. Organizational groups include national, state and local organizations that are working on complete count efforts in Indian Country. Urban groups are those organizations working on complete count efforts for urban Native people.

Competition rules. Each participant will be judged based upon activities that encourage Native households to complete their 2020 Census questionnaire and will accrue points for such events hosted.  Tribal nations and organizational participants also will be judged by how effective they are in getting a complete count by their improvements for the self-response rates of their areas over the 2010 Census, as well as by how much the self-response rate increases for their areas between July 31 and September 30, 2020.

How to participate. Register by completing the form available online at https://forms.gle/uEPN1vzYk6Sk534q8. You will be asked to provide the following information: (1) Participant name; (2) Participant group (Tribal, Organizational or Urban); and (3) the name and contact information for the person responsible for coordinating your participation.

To get points for an activity, send an e-mail to census@ncai.org. Your e-mail should identify the activity and should include any associated material, such as providing a recording of a PSA that was aired or a flyer that was mailed.  If you are seeking points for an online event, provide a copy of the agenda. Bonus points for the number of people who attend or participate in an event will be awarded based upon a list of names of all of those who participated.

Updates. Challenge updates will be announced during Natives Count Census calls and will be posted online at www.indiancountrycounts.org/responseratechallenge.

Challenge period. The challenge period begins on Friday, July 31, 2020 and ends on Friday, September 30, 2020.

Recognition of winners for each challenge group. The grand prize winners for each challenge group will be recognized at NCAI’s Annual Conference and will receive a special presentation during the plenary session. Winners can also be featured on NCAI’s livestream civic engagement show Taking Action in 2020. More prizes will be announced soon!

We all win by getting a complete count in Indian Country. Let’s make this happen! The challenge is on!

Points. Points will be awarded for the following activities, which must be completed during the challenge period (July 31 to September 30, 2020):

Online Census Event

  • Hosting an online event encouraging Census response……………20 points
  • Bonus points for including Kids Count……………………………………10 points
  • Bonus points for making it interactive……………………………………10 points
  • Bonus points for each 50 people who attend……………………………..5 points

Census Outreach and Questionnaire Assistance

  • Phone banking……………………………………………………………………. 20 points
  • Each additional week phone banking is conducted………………… 10 points
  • In-person assistance with Census Mobile Questionnaire Assistance Centers…………………………………………………………………………….… 20 points

Public Service Announcement About the Census

  • Produce a new Census radio or video ad ………………………………. 20 points
  • Each week it is aired ………………………………………………………..…. 10 points
  • Translating ad into Native language …………………………………… 10 points
  • Post the ad on your webpage ………………………………………………… 5 points
  • Include Census reminder on distribution notice …………………… 20 points

Census Flyer or Mailer

  • Produce a new Census flyer or mailer ………………………………….. 20 points
  • Distribution of flyer or mailer ……………………………………………. 10 points
  • Translating flyer or mailer into Native language ….………………. 10 points
  • Post the flyer or mailer on your webpage ………..………………………. 5 points

Social media posting on Census

  • Facebook post each week …………………..………………………………… 10 points
  • Tweet post each week ………………………………………………………… 10 points
  • Messenger or text message blast ………………………………………….. 20 points

Statistics in Schools (SIS)

  • Host an online SIS Census event ……………….….……………………. 20 points
  • Writing or art competition ………………………………………………….. 20 points
  • Bonus points for each 10 children who participate …………………. 5 points

Viral video on Census

  • Create a new online viral video ……………………………………………. 20 points
  • Bonus points for sending it via social media …………………………. 10 points
  • Bonus points for every 100 likes ………………………………………….. 5 points

BONUS POINTS FOR INCLUDING GOTV. If participants incorporate Get-Out-The-Vote activity, such as Native Vote or voter registration outreach, alongside any qualifying Census outreach activity, you can automatically double your point total for that activity.

Example: You host an online event encouraging census response and include a segment encouraging voter registration and share resources on how to cast your ballot.

  • Online census event ………………………………………..… 20 points
  • Bonus points for including Get-Out-The-Vote…….. 20 points

TOTAL Points for combined activities……………………… 40 points

Tribal Nation and Organizational Participants. Tribal nations will receive points based upon improvements in self-response rates on their reservation. Organizational participants will receive points based upon improvements in self-response rates for all reservations where they are engaged in Get-Out-The-Count activities. For example, an inter-tribal council or other Native organizations that is working with all tribal nations in a state will receive points for the average improvements in self-response rates for all reservations in that state. If an organizational participant is working with tribal nations in multiple states, they will receive points for the average improvements in self-response rates for all reservations in the states in which they are engaged in census activities.

  • Best weekly improvement in self-response rate ………………….. 20 points
  • Best improvement in self-response rate from 7/31 to 9/30 …. 50 points
  • Equal or exceed the average self-response rate for all tribes in the
    2020 Census ……………………………………………………….…….…………….….. 25 points
    • Equal or exceed the tribal nation’s self-response rate from 2010
    Census ……………………………………….……………………………….………… 50 points
    (Note: If 2010 self-response rate is not available for a tribal nation,
    we will use the average 2010 self-response rate for tribes in the same
    state or the closest tribal nation if a state average is not available)
    • Equal or exceed the national self-response rate by 9/30/2020 ….…. 50 points